Building an e-commerce store does not only entail setting up the website but it also involves building trust, integrity, consistency and reliance. You need to develop a good relationship with your customers at all times. This can be done by the quality of service that you give to them. Ensure that your clients are satisfied with your services. Always attend to their feedbacks, you may not know when they’re telling the next person about your store.
To build trust and integrity in your e-commerce store, there are things you should not do on the store. Because it will definitely kill the reputation of your store. And before you know it, you’ve lost all your customers.
Let us find out what these things are.
5 THINGS YOU SHOULD NOT DO ON YOUR E-COMMERCE STORE
#1. SALES OF SUB-STANDARD COMMODITIES
Quality assurance of commodities is your first step to gaining trust from your customers and building the integrity of your e-commerce store. For your customers to trust you, they need to trust your products. Avoid selling fake goods or goods that do not last. Unless your e-commerce store is the type that sells sub-standard goods, you should not and never sell sub-stand products on it. It doesn’t matter the cost, let the products be worth the pay.
Just because you are gaining a lot of sales and client doesn’t mean you should start hyping the prices of your products. If you do so, your customers will intentionally go away and never return. Don’t overprice no matter the volume of orders for that product in a week/month. Let your $10 be $10 and your $20 be $20. Increase price only when it is intended, not because of the demand.
#3. LATE DELIVERY OF ORDERS
You should always avoid late delivery of orders as much as you can. Don’t allow it to be a tradition on your e-commerce store. Do not build a reputation of, “They don’t deliver early on this store”. Don’t allow your customers to wait an extra day or week to delivery time in other for them to get their products. If you’re not comfortable with the delivery time, you can adjust it but do not deliver late.
#4. IGNORING USEFUL FEEDBACKS
Every customer has their own personal experience for a particular service and if they’re not comfortable with it, they won’t hesitate to complain. You should always pay careful attention to these feedbacks because in them lies your success/downfall. Look for patterns of feedbacks, they’re very useful to help you grow. Don’t ever ignore them.
#5. DON’T BE RUDE
Not all customers are as cute as Pikachus. You will definitely meet those that are very rude, grouchy and grumpy. When you do so, always remember this saying, “the customers are always right”. Don’t pick a fight with them, always see to it that you attend to their needs. Do not pick any offence on the things they say. One known fact is this, the grouchy ones are always the ones to patronize you, all the time, even in their grouchiness. Your primary goal is to make sales and grow, keep your eyes set on it at all times.
These are 5 in many things you should not do on your e-commerce store. Sometimes you can even intentionally ask your customers, what do you not like about the services we offer here. They will definitely open up to you what they don’t like and you may even be surprised at their response. Avoid these things and you’ll see your e-commerce store growing to be the number #1 store on the internet.