Now that we have set up our e-commerce store, we need to know how we can make sales on it. It is not enough to make use of the best e-commerce platform, we need to make sure that we’re making more sales out of it. We need to ensure that we are gaining new customers daily or weekly and we’re not losing the ones we already have.
I have compiled a good list of thing you should do in other to ensure that new customers turn up every day or week on your e-commerce store.
Let’s get started!
5 tHINGS YOU SHOULD DO TO MAKE SALES AND GAIN MORE CUSTOMERS ON YOUR E-COMMERCE STORE
#1 CARRY YOUR CUSTOMER’S INTEREST FIRST.
Every successful seller carries His/Her customer’s interest at heart all the time. Because it’s through your customers that you can be sure of the quality of service you’re offering to them. You need to always listen to their complains, suggestions and also reply to their feedback. Always think of ways you could serve them better. Try not to be arrogant even when they may not be easy to come by. This is very important for you store because if they leave, they leave with their money and you won’t make sales too.
#2 eNCOURAGE YOUR CUSTOMERS TO LEAVE A REVIEW ABOUT THE PRODUCT
Before anybody purchases a product or a service, they always look at the reviews of the product first to see what others are saying about the product. A review determines if a product will either be purchased or not. A review also determines if a customer was satisfied by the service or not. Therefore not leaving a review after an order is as good as not making the order at all. So it’s good you encourage your customers to always leave a review after an order. You can do so by sending them an email after a successful order to leave a review of the product ordered.
#3 NOTIFY YOUR CUSTOMERS OF FLASH SALES IN PRODUCTS OF INTEREST
There are a lot of buyers who always wish that the price of a product they love the most could be slashed at some point in time so that they could be able to afford it. Apart from being able to afford the product, customers really like to buy from stores that give discounts on a regular basis. There is this kind of joy from e-commerce stores that only discounts could give. Also, customers seem to spread the word about a store if they offer good/cheap prices and a discount for their products. You want to make sales, therefore, you have to flash sales.
#4 GIVE OUT COUPONS REGULARLY
Coupons are a way of saying thank you for your patronage. To become a successful seller, you need to learn the art of giving out coupons. Try to locate those customers that make a lot of orders and gift them coupons to use for their next order. You can also encourage new customers by issuing them coupons for their first order. Remember, you can only receive by giving. Don’t have a tight hand, it’s not always about the profit earned, but more about the smile you bring. It shows how much you appreciate your customers for their consistency and support.
#5 PERFORM AD CAMPAIGNS ON SOCIAL MEDIA SUCH AS FACEBOOK, INSTAGRAM AND THE LIKES OF IT
You need to create awareness for your brand. You need to let people know about your brand, your e-commerce store and the products you sell. One way you can do so is by running social media (Facebook, Instagram, Twitter) ad campaigns on your brand. Take a look:
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook). 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes) The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.Dreamgrow.com
Therefore running social media campaigns is a very effective method and you should consider doing it from time to time. It’ll help boost your presence, pageviews, visitors, SEO and also not excluding your sales.
With all said and done you really should look deeply into the things listed above. I assure you, it’s definitely worth the try as to help you make sales on your e-commerce store.
Please don’t hesitate to leave a comment below and tell us what you think about this. If you need help doing this, you should also drop a comment too.
Thank you for reading!