Nowadays, people have gotten so used to social media marketing that they neglect the importance of an e-commerce store. People prefer to sell through social media platforms such as Whatsapp, Facebook and Instagram through their stories than even think of owning an e-commerce store of their own. This is the way it’s supposed to be, instead of making social media your online store, why not use it as a medium to promote your e-commerce store instead.
Selling direct online increases your reach. With an online store, your profits are no longer limited by the number of customers that can physically visit your brick and mortar location. You can sell across towns, states, and even across borders, removing all geographical limitations. Your online store also allows you to cater to shoppers who find it more convenient to browse and buy at times when retail locations are not traditionally open.Medium.com
On this blog post, I’m going to brief you on why having an e-commerce store is very important if you want to take your business to the next level. How online shopping can boost your business and help you gain more sales and clients. Read on to find out more. Let’s get started!
[wHY] DO I NEED AN E-COMMERCE STORE?
In these modern days, technology has so much advanced that we no longer need to physically go to a store to get stuff for ourselves. Every shopping can be done at the comfort of your home without any stress or hassle. That is why those people who own physical stores are now moving their market to the internet. Online shopping holds a huge percentage share in the market today and having one is indeed an upgrade to your business.
#1 eASY REACH OF PRODUCTS
There’s no one is this world who doesn’t love an easy life. People are always looking for ways they could improve their lives and make things better for themselves. Sellers are always looking for one way or the other to bring their goods closer to their buyers. This is one thing an e-commerce store can help you achieve, which is, bringing the products closer to the buyers.
#2 SHOP FOR A FRIEND / GIFT A FRIEND
With online shopping, a friend can easily shop for his/her friend or relative. Apart from shopping for them, he/she can send a gift to them on a special day. Online shopping makes this possible for you. Online shopping brings a smile to not only the face of the buyer but also the seller, knowing that their clients are satisfied with their services.
#3 sTAYING AT HOME, AVOIDING THE QUEUE
Not every buyer has the patience of waiting for their turn at the counter. Some get discouraged and they even go back home when the queue is too long. But its not so on e-commerce stores. From the comfort of their home or office, they make a request for the products, do the necessary payments, set their delivery location and voila, the products are delivered at their doorsteps.
#4 eASY MARKETING OF PRODUCTS
With an e-commerce store, one can easily market a product and reach out to more buyers. You can easily feature products on sale and provide price slashes. Your buyer will be happier when notified that a product they usually buy at a certain price has been slashed down. Only an e-commerce store can do this for you.
#5 gAIN MORE CUSTOMERS
When you perform ad campaigns on your store, you can be able to reach out to more customers thereby increasing your sales and expanding your business. Without even running ad campaigns, your customer may see a product their friend or colleague would like and therefore refer or share the product with them. When they share a product link from the store, they’re also sharing the store. This would definitely increase your sales and help your business grow significantly.
You cannot overemphasize your need for an e-commerce store. It is something you cannot do without. You need it, your business needs it. Why don’t you get one for yourself today?
Visit us tomorrow and find out more about how you can get an e-commerce store for yourself.